A gimbal that shoots both vertical and horizontal — why it matters

Today a brand needs two frames at once: horizontal (16:9) for websites, YouTube and TV, and vertical (9:16) for Reels, Stories and Shorts. Shooting them separately doubles time and cost — which is where gimbals with a vertical mode help.

A gimbal stabilizes the camera on three axes for smooth, shake-free motion. New generations (like the DJI RS series) can mechanically rotate the camera 90° into true vertical — without cropping into a horizontal frame and losing quality.

That’s the key difference: cropping a horizontal video to make a vertical one sacrifices resolution and composition. Shooting vertical natively keeps full quality and a composition designed for mobile.

In practice, a team can capture each scene once horizontal and once vertical on location, or use high-resolution cameras that allow extracting both. Plan lighting and movement for each aspect ratio in advance. For businesses, this means one shoot day yields both formal horizontal content and dynamic vertical content — exactly what a complete content strategy needs.